Format: This is a LIVE class. Lectures and Q&A will be joint in one live session to encourage more communication between the instructor and students. Feedback will be provided to every students during a live session as well. As always all live sessions will be recorded and posted in the classroom within 24 hours.
In this course students will learn how to build a personal platform to help them stand out in today’s crowded marketplace. The lessons will be split into three distinct phases: Strategy, Production and Distribution. During “Strategy”, students will be introduced to the principles of branding and develop a personalized plan to optimize the value they bring to their intended audience. In “Production”, they will create new work based on their strategy and during “Distribution”, students will build clear and effective websites as well as gain an understanding of the business of being an artist.
Check out Derick's article on Building a Personal Brand in 2016